Silhouette of pine trees beneath a starry night sky with the Milky Way galaxy visible.

We build brands that are aligned, alive and ready to move people. We ignite business growth through strategy, brand and culture. Because purpose is everything.

Remember?

We’ve gathered our strengths to do what we believe in:

We help ambitious companies ignite meaningful change. We work with businesses that are driven by purpose, Founders, leaders, and teams who want to build something lasting.
From the inside out.

Close-up of an ant mound in a dark forest setting with twigs and branches.

“We connect vision with execution. Culture with communication. Strategy with soul. ”

Nordic Brand Lab is a Stockholm-based consultancy working with decision-makers to build stronger brands and smarter businesses. We connect creativity with commercial strategy to help companies clarify their purpose, align their teams, and activate bold ideas across brand, marketing, and operations.

We’ are business executives who’ve led real transformation — in boardrooms, on factory floors, across digital and physical landscapes. We come from some of the most successful companies out there. We’ve built brands, led teams, launched innovations, and driven growth with sharp focus and bold execution.

We tailor every collaboration, and much of our work happens behind the scenes — solving complex challenges, launching new ideas, and building brand platforms that truly move the needle. If you’re curious about what Nordic Brand Lab could do for your business, We’d rather start with your story than lead with ours.

Abstract 3D sculpture with swirling white ribbons on a gray background.

  • "NBL didn’t just give us a campaign — they gave us a new way of thinking about our business. Reigniting our staff, remembering why we exists. Passion is back, so are sales"

    CMO Client

  • "They challenged us in all the right ways. Bringing humanity back! The result? A bold brand story that truly stands out. And for the first time a true connection between vision and sales"

    COO Client

  • "I needed to bring our companies together again, we received through NBL a total plattform igniting passion and alignment to all"

    CEO Client

  • "Smart, strategic, and fiercely creative — working with NBL was a game-changer.. I was remembered that our company was build by the people in it."

    CMO Client

  • "Turns out, we just needed to look at it diffent, the way we used to. Fun - with passion. Now we are stronger then ever before."

    CEO Client

We work with major brands — but prestige takes a back seat to creativity. We don’t do glossy for the sake of it. We don’t care for fancy offices. We care about energy, ideas, and momentum.

Our Services

Abstract red stacked structure against a blue sky with clouds and sunlight.

Brand Strategy & Positioning

We help you define who you are, what you stand for, and why it matters. From brand platforms to mission, vision, and values, we create the strategic foundation that aligns your business goals with a bold creative direction. It's not about buzzwords — it's about clarity, relevance, and power.

Floating geometric metal cubes against a dark background

External Brand Activation

We bring your brand to life across every touchpoint. Campaigns, content, communication — and events. All tailored to engage your audience and drive real business impact. Whether it’s a product launch, a brand refresh, or a new market entry, we turn strategy into creative that connects.

Blurry cityscape with colorful vertical light streaks at night

Internal Culture & Brand Alignment

Great brands live from the inside out. We help you build a strong internal culture that reflects your brand values and engages your people. From employer branding to internal communication strategies, we align teams around a shared mission — because culture is your brand in action.